About us

Empowering Connections through Social Skills

Social Playbook is an AI-powered tool designed to help teens and young adults navigate real-life social situations with confidence and skill. Unlike traditional advice platforms or self-help guides, Social Playbook offers clear, practical, nonjudgmental and non-prescriptive guidance. Most importantly, The Social Playbook offers users the opportunity to practice what they might say or do in any scenario - whether it’s making new friends, handling peer pressure, improving communication, preparing for an interview or resolving conflicts. Users simply describe their situation and the app provides straightforward, actionable responses, along with interactive role-playing exercises to practice skills and lower anxiety. By combining science-backed strategies with AI-driven personalization, Social Playbook helps users build strong relationships, improve their emotional intelligence and thrive in any social, academic or professional setting.

The Social Playbook brain is formed from the works of Licensed Clinical Counselor and best-selling author, Phyllis Fagell (phyllisfagell.com) and coach and corporate trainer, David Keeler (davidmkeeler.com).